Local Internet Marketing - A Lesson From Curacao!


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Home \| Business \| Internet Local Internet Marketing - A Lesson From Curacao! By: casey, Posted on: 2006-09-02 The inn is owned by a charming couple, Raul and Sylvia. He gives scuba diving instructions and she teaches Salsa dance lessons. The name of the place is called the Limestone Holiday in case you’re looking for an ideal location to rejuvenate. I was talking to the owners and they asked what I did for a living. That is not always an easy answer, but to simplify the response I said Internet marketing. That answer always stimulates interest, especially from local business owners. Now I originally found this quaint inn through the Internet. In fact, it kept popping up on a number of different keyword searches. They proceeded to tell me how they use to spend considerable money advertising offline, and the results were not all that impressive. Several years ago they built a web site and now they get 90% of their business off the Internet. Except for a listing on the official Curacao site, most of their traffic is free and generated through the search engines. What is amazing is that they made little effort to optimize their site for the search engines. They just built pages that focus on their rooms, their location, scuba diving and local attractions. But important terms like Curacao, scuba diving, restaurant, etc. are peppered throughout the site. The same terms people would use if they were researching Curacao for a vacation. There was no conscious effort to strategically position the terms throughout the copy for the sake of the search engines. In fact, they do not even know what search engine optimization means. This is a perfect example how a local business can generate new customers with a minimal effort. I can tell you that the owners of the inn were not working on their site on a daily basis. In fact, they may not have updated it in the last six month. And yet they are generating new business that would cost thousands on a monthly basis if they were advertising offline. Depending on the competitiveness of your market, with a just minor effort you could dominate the search results for your local area. And those results can generate targeted prospects who are actively looking for your products or services. By following the basics of search engine optimization, and by creating content that is search engine friendly, you could significantly increase your profits and have the time and money to visit the Limestone Holiday in Curacao. Article Source: http://www.allthebestarticles.com I am Sutjni, an Independent writer for SEO/ SEM , Internet Marketing, Online Video Advertising and other topics on Internet Advertising. This article is of Fred Waters, is President of the Local Online Marketing Association, where you can get the Free Ebook, The Indispensable Guide to Local Online Marketing. Learn how you can profit online and reach new customers. To get more information on Local Internet Marketing visit www.LocalClick.com. Please Rate this Article Not yet Rated Click the XML Icon Above to Receive Internet Articles Via RSS! Additional Articles From - Home \| Business \| Internet Google Adsense Tips - Five ays To Improve Your Google Adsense Earnings! - By : GURMINDER SINGH KALKAT The Affiliate Marketing Key 2008 - By : naman singh How To Make Money Online Through Paid Surveys - By : David Bass Directory Submission Has Replaced The Search Engine Submission - By : CristinaMailat Varieties Of Affiliate Marketing - By : Rajagopalan Promoting a website - By : Iorya Dragon Search Engine Site Listings in a Snap - By : Glen Barnhardt Is Forum Posting An Efficient Way Of Increasing Your Site Rankings? - By : Tom Dahne Directory Submitters What are they and What Do they do! - By : Tom Dahne Benefits of Manual Directory Submissions - By : Veeru	Attention Writers! Articles Needed! Sign Up for a free account or learn more. Featured Author Eileen McDargh Members Area Submit Articles Member Login Submission Guidelines Publishers/Webmasters Top Authors Most Popular Articles Ezine Notifications Article RSS Feeds Link to Us Privacy Policy Terms of Service Featured Websites Wedding Party Shoes Wedding Party Mall Sports and Concert Tickets Pet Gift Site Questions? Contact Us Vote For All The Best Articles.com at Best Directory TopSiteList Sponsored by Fitness Inform Vote For All The Best Articles.com at Top Article Directory List Top Sites Never Stare At A Blank Screen Again!

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