Search:

Home | Business


Network Like a Pro

By: Dexter P. Morgan II, Posted on: 2007-06-11

It's a fact that most of the business that is conducted today is the direct result of network marketing efforts. Most people have to see a product or service advertisement seven times before they will buy, but are more likely to purchase much sooner if a friend, family member, colleague, or some person of influence refers them to that product or service.

The biggest issue for most small business owners that attempt networking is fear. They have the fear of public speaking and they have the fear of rejection, and these are the issues I want to address.

First lets address the fear of public speaking. This is not as difficult as you may think; it does take a little bit of practice and preparation. I have listed a few things you can do help you get over this.

1. Be prepared - practice, practice, practice what you are going to say. Professional athletes practice the same drills and plays over and over again day in and day out; so that those actions become habit and can performed without thinking and can react to the situation. You have to do the same thing.

2. Get plenty of rest prior to an event and have your materials already prepared no later then the night before.

3. When you are in your car on the way to a function, you need to get yourself pumped up and motivated. No worries, because if you followed the suggestions above, your ready for it.

Now you might ask, well how do you deal with the fear of rejection? Well that's easy. Develop a rejection free 30sec or so advertisement for your business. Part of what lends to this fear is that you feel that you are trying to sell everyone in the room your product or service. This is the wrong attitude to have. Your goal when networking needs to be making contacts and how can you help them and how they can help you. Not selling them. Now if they need what you offer that's great and it becomes a selling opportunity; but it is not your goal. Follow steps here in order to develop your own spiel.

1. Introduce yourself and your company name.

2. Next generate a statement of what you do rather then simply saying what you do. Example don't say I'm a landscaper, instead say We assist our clients in planning and creating their own at home paradise."

3. Insert one maybe two important industry fact, for example if you're a landscaper you may say there are over 50 different types environmental factors that can destroy a persons yard." (Now I'm not a landscaper, and I'm shooting at the hip here. This is just an example of the type of thing I'm talking about.)

4. This is the last step and it is what makes it rejection free. Tell them who the perfect client is for you. Again if you were landscaper "the perfect client for me would be someone that wants to improve the look of their yard or is feed up with the upkeep of maintaining their yard. If you know anyone like that please refer them to me." Do you see what this statement does? You are asking them in a very casual way if they know someone then let them know about you. Your not trying to sell them, if they are now interested in your product or service they will ask you.

5. This whole spiel needs to be no more then 30 sec.

Follow the steps above and you'll be able to Network with out Fear. And don't forget to practice.

Article Source: http://www.allthebestarticles.com

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Business Articles Via RSS!
AllTheBestArticles.com » Copyright © 2008
Terms of Service | Submission Guidelines | Contact Us | Link to Us| Privacy Policy

Powered by Article Dashboard