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The Persistence Factor In Virtual Assistant Marketing

By: Di Chapman, Posted on: 2008-02-23

Doing something on a regular basis becomes a habit. A habit becomes easy as you do it so often. If you can make your Virtual Assistant Marketing a half hour habit a day your business will take off. If you don't market at all your business will wither and die.

There is a simple and easy method of marketing that most marketers forget to tell you about.

As it is based on repetitive work it is called the Persistence Factor

The rules of this method of marketing are simple and you do one a day for the 5 days of the working week.

* On Monday you e-mail two clients you have not heard from for a while asking how they are and how their business is doing. Don't get any deeper than that into the conversation just be pleasant and enquiring

* Keep an eye out for items in magazines and newspapers and on Tuesday send out those clips to any relevant clients with a note that you hope they are useful

* I say Wednesday for this item but Networking meetings happen on most days of the week. If you get invited go along armed with business cards. Listen to what is being said, take any business cards offered and use the back to make notes on what was said and exactly what they do.

* On Thursday, phone, say, three clients and make sure that the work is going well or the work you did for them was satisfactory - if they say it was, ask for a testimonial. If you need more work, don't forget to ask for it

* Friday is the day you write this all up in your diary. Keep a note of any work that results from your marketing and plan your marketing for the following week.

You will see that you have made contact with many businesses, mainly while you were sitting at your desk. It took you only about half an hour a day and it may even have generated work the first week you did this. But we have not finished with the Persistence factor yet.

Do this on a weekly basis - week in and week out

Now if you think how many people you would meet or contact over say 48 weeks in the year, four or 5 days a week - it amounts to an awful lot of marketing. No one event apart from the networking meeting lasts very long but you are building a reverse pyramid of prospective clients and some will come back.

Let's go further afield

I am not joking. I have got work by going to Internet Forums that my clients told me about. I have learnt more about their business and got work from other consultants.

You can also get to know other VAs who may live on anther continent from you and occasionally you may get work passed to you from them. This has happened to me and I have passed work on to others. You can add 10 minutes a day on forums as a good marketing experience. I probably spend more than that.

So back to stage one. Get out that diary or Outlook and write down your marketing task for every day next week. Make sure it is something you are going to enjoy. If you don't like cold calling - don't do it. I hate it.

Jerry Seinfeld was asked how he became a famous writer. He said he got a large 'year at a glance' calendar and every day he wrote he put a red cross on the day. He started Jan 1st and finished Dec 31st. Every single day had a red cross on it and he still does it every day.

No marketing equals no business. As a VA there are not many ways of getting your message across. You need to find out what works and do it day in and day out and you will then have work every day and a nice booked diary for the future. Virtual assistant marketing should be one of those good habits you do every day of the working week.

Article Source: http://www.allthebestarticles.com

For support and help for would-be and established Virtual Assistants, make sure you check Di Chapman's free 8 step report at Becoming a Virtual Assistant. This site is committed to giving advice and help to Virtual Assistants

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