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    Google and Yahoo have worked tirelessly to reduce the importance of paid links on the internet, so much so that Google actually has a paid links algorithm, and is encouraging webmasters to report sites that are paying for links from high page rank sites. Also Google has constantly made changes to its search engine, and now apart from having relevant content it has become essential for a website to have links in relevant places too. The term relevant links means that if a site is dealing in used cars, then only incoming links from sites like a spare parts dealer or similar sites will be termed as relevant.

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